Archive note (September 2026): First published on 2 April 2024, when the ‘today’ examples were current. The playful exercise remains, with an updated prompt and a reminder to check dates and organisers before sharing an awareness day.
There seems to be a ‘day’ for everything...
When I looked at Days of the Year in April 2024, the list included:
World Cloud Security Day
Independent Artist Day
National Film Score Day
National Hug a Newsperson Day (if anyone is interested 🤗 )
National Ranch Water Day… (If you don’t know, that’s code for a Texas version of a skinny margarita 🍸)
… and the list goes on.
The examples listed for 2 April 2024 included Children’s Picture Book Day, Don’t walk your dog day, World Autism Day and International Fact Checking Day.
Some of these may seem random, and to be truthful, they are. You might be wondering how to create social media posts around these, particularly if they are unrelated to you.
To that I would say, that a good real estate social media presence is not all ‘one note’.
And alongside your bread-and-butter real estate content some fun and entertaining content doesn’t hurt.
So that’s where these “days of the year” type lists can come in quite handy - with a little creativity and your writing assistant ChatGPT, they can become a source of endless inspiration.
You don’t need to force every occasion into a property post. Choose one that fits your community or your own experience. For serious awareness days, a useful resource or a thoughtful acknowledgement may be more appropriate than a sales angle.
But let’s first relate them to what we do.
Prompt of the Day
A while back, I gave y’all a prompt on finding the hidden connections between two seemingly unrelated things, and this methodology is similar.
We’re going to find the relationship between something seemingly unrelated to our jobs (hug a newsreader) and relate it to real estate.
The prompt goes like this:
Help me find a useful social-content angle for this occasion.
Occasion and confirmed date: [details]
Organiser or source I've checked: [link]
My real estate business and local audience: [details]
My relevant experience or community connection: [details]
Platform: [details]
Suggest up to five ideas with a genuine connection to my audience. For each, explain the value to the reader, the format and the facts or permissions I need before posting. If the connection is weak, say so rather than forcing it.
Don't invent events, testimonials, partnerships, quotes or local facts. Treat serious awareness topics respectfully. Clearly label any fictional example and never present it as a real listing or news event.
Choose one idea and ask me for the details needed to make it original before drafting.Here is the original 2024 prompt, so you can see where the example below came from.
Give me 20 creative options for social media posts for a real estate business celebrating [day of the year].
Day of the year = [hug a newsperson day]I’ve kept the original 20-idea response below, with two edits to make the advice clearer. Number 16 could be a nice way to acknowledge useful local journalism. Do it because the work helped your community, without expecting coverage in return.
Have a real story to tell? Scoop can interview you and help you write a free press release. Start with the facts—not a fictional listing.
Happy Hunting 🚀
Here’s the whole answer
Historical AI-generated brainstorm, April 2024. These are starting points, not claims that any event, partnership, testimonial or property story exists. Check each idea and supply your own facts before using it. Items 7 and 16 have been clarified below.
Celebrating "Hug a NewsPerson Day" with a real estate twist can be a fun and engaging way to connect with your audience on social media. Here are 20 creative post ideas:
Behind the Scenes Tour: Offer a behind-the-scenes look at your real estate business, thanking local newspersons for their role in community storytelling.
Newsworthy Listings: Highlight properties that have made the news for unique reasons, like historical significance or unique architecture.
Thank You Video: Post a video message thanking newspersons, featuring your team holding “Happy Hug a NewsPerson Day” signs.
Local News Trivia: Share trivia about your city’s news outlets or famous journalists from your area, linking it back to your community’s history and properties.
Interview a Journalist: Interview a local newsperson about the housing market or real estate trends and share the insights.
Throwback Posts: Share old news articles or ads about your real estate business, celebrating your history and growth.
Press Release: For a clearly labelled creative exercise, invent an extravagant fictional property and write a playful press release. Make the fiction obvious wherever it appears; don’t present it as a real listing or breaking news.
Journalist-Featured Listings: Showcase properties with a home office ideal for journalists or mention how certain homes have been in the news.
News Themed Contest: Host a contest asking followers to submit news-themed names for properties or funny real estate headlines.
Infographics: Create infographics showing how real estate trends have been covered in the news over the years.
Customer Stories: Share stories or testimonials from clients who found out about your business through local news.
Real Estate FAQ: Answer common real estate questions in a news report style, complete with “live” updates and breaking news graphics.
News-Inspired Home Staging: Post photos of a home staged with a newsroom or vintage newspaper theme.
Partnership Announcements: Announce any partnerships with local news outlets or special real estate segments being planned.
Historical News Tour: Share photos and stories of historical homes in your area that have been featured in the news.
Journalist Appreciation Post: Highlight a piece of local reporting that genuinely helped your community. Credit and link to the original work, and explain why it mattered. Keep the acknowledgement proportionate and sincere.
Meme Day: Create and share real estate-related memes that newspersons and journalists would appreciate.
Live Q&A: Host a live Q&A on social media, inviting a local newsperson to discuss real estate trends and answer audience questions.
News Headline Challenge: Challenge your team to come up with the funniest or most intriguing real estate news headline.
Highlight Community Events: Share community events or news that impact the local real estate market, expressing gratitude for journalists’ coverage.
These post ideas can help you uniquely engage with your audience, celebrating Hug a NewsPerson Day while promoting your real estate business.